FINAL ROUND OF THE “MARKETING FUTURE TRENDS 2030” COMPETITION – ACADEMIC YEAR 2025–2026

On the morning of January 31, 2026, the Faculty of Commerce – Ho Chi Minh City University of Industry and Trade solemnly organized the Final Round of the “Marketing Future Trends 2030” competition for the academic year 2025–2026, with the participation of more than 400 students from Marketing, E-commerce, Logistics, and Supply Chain Management majors.

The competition attracted over 40 registered projects from the initial round in November 2025. After rigorous preliminary evaluations, the Organizing Committee selected the 10 best teams to advance to the Final Round, presenting creative, practical, and highly feasible ideas.

At the opening ceremony, Assoc. Prof. Dr. Nguyễn Văn Ít – Dean of the Faculty of Commerce emphasized:
“The competition is not only an academic playground but also a forum connecting students, businesses, and society. It contributes to spreading the spirit of innovation and creating a launchpad for ideas to enter real markets.”

With the support of the professional council, enterprises, and organizations in the innovation ecosystem, the competition opened up opportunities for collaboration, incubation, and future project development.

In the Final Round, each team had 7 minutes to present their project and 8 minutes for defense before the Jury. This was both a time challenge and an opportunity for students to demonstrate strategic thinking, analytical ability, and professional presentation skills.

Key themes highlighted by the projects included:

• Sustainable development
• Application of AI and digital technologies
• Environmental protection
• Promotion of cultural and local values
• Enhancing business competitiveness

The competition welcomed active participation from Faculty lecturers and representatives of enterprises and experts from the University of Finance and Marketing and partner organizations, such as:

• Dr. Nguyễn Thái Hà – Deputy Head of Marketing Management Department (University of Finance and Marketing)
• Mr. Lê Cảnh Phúc – Năng lực Connection Services Co., Ltd.
• Mr. Trịnh Văn Hoàng – Business Director, Vinacacao

Their involvement provided students with practical perspectives, enriched academic knowledge, and enhanced professional skills.

Competition Results – “Marketing Future Trends 2030”

🏆 First Prize

• “Marketing Future Trends 2030 for products made from sugarcane bagasse – Hunufa Compostable”

• Team Leader: Huỳnh Thảo Mai – Student ID: 2040230284 – Class 14DHQTMK10
• Supervisor: Dr. Nguyễn Xuân Quyết

🥈 Second Prize

• “Tradition in the Palm – Heritage 2030”
• Team Leader: Phạm Thị Hồng Ngọc
• Supervisor: MSc. Nguyễn Thị Mỹ Hạnh
• “Timely Love” – Tet Campaign for MoMo Postpaid Wallet

• Team Leader: Nguyễn Thị Hồng Vi
• Supervisor: MSc. Trần Minh Trí

🥉 Third Prize

• “EcoTag CleanCycle 2030” – Ngô Cẩm Nhung – Supervisor: Dr. Trương Kim Phụng
• “Recycled Cups from Coffee Grounds” – Hoàng Thị Diệu Linh – Supervisor: MSc. Trần Nguyễn Minh Phương
• “Wasteless” – Võ Bá Thiện – Supervisor: MSc. Trần Minh Trí

🎖 Consolation Prizes

• IREX Solar Backpack – Phạm Thị Thúy Tiên
• Capsule Mask Repiel – Phạm Trần Nhật Huy
• Winter Melon Tea Wonderfarm – Nguyễn Ngọc Quế Trân
• Saigon Zoo 2030 – Phạm Trần Linh Đan

The “Marketing Future Trends 2030” competition is a testament to the Faculty of Commerce’s training orientation:

• Linking theory with practice
• Fostering creative thinking
• Connecting with enterprises
• Enhancing global integration capacity

Through this academic platform, students are equipped with solid knowledge and skills to confidently enter the labor market in the digital era.

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