Bachelor of E-commerce program
BARCHELOR OF E-COMMERCE PROGRAM
1. Program Overview
- Program name (Vietnamese): Thương mại điện tử
- Program name (English): E-Commerce
- Degree level: Undergraduate
- Major: E-Commerce
- Major code: 7340122
- Field: Business and Management
- Mode of study: Full-time; Part-time
Quality assurance information: This program is designed in accordance with the orientation of registering for external evaluation at the program level, based on the quality standards issued by the Ministry of Education and Training (MOET).
1.1. Training Objectives
1.1.1. General Objective
The E-Commerce program aims to educate and train learners to possess professional ethics, social responsibility, and specialized competencies in e-commerce to meet the needs of society.
1.1.2. Specific Objectives
Graduates will have knowledge, skills, autonomy, and responsibility as follows:
- Knowledge The program provides students with both fundamental and advanced knowledge in e-commerce, such as online business organization, electronic payment, information security, e-marketing, and e-commerce operations management.
- Skills Learners will be equipped with essential skills in online business, e-commerce management, and soft skills such as communication, teamwork, critical thinking, analysis, and synthesis. They will also be trained to achieve English proficiency equivalent to B1 according to the European framework, enabling them to apply language skills in professional practice and scientific research in e-commerce.
- Autonomy and Responsibility Graduates are expected to comply with legal regulations, respect professional and social ethics, maintain honesty, and take responsibility for their work. They should demonstrate industrial discipline, be able to work independently or in teams, continuously improve their expertise to adapt to the working environment, and have motivation and ambition for success in the field of e-commerce.
1.2. Duration of Study: 3.5 years
1.3. Career Opportunities After Graduation
The demand for human resources in e-commerce is forecasted to be very high in the future. With knowledge and strengths in business strategy, technology, IT, and foreign languages, graduates can easily find employment in domestic and international companies and corporations. Possible positions include:
- Specialist at enterprises operating in the field of e-commerce.
- Specialist or consultant at technology companies providing IT solutions for e-commerce.
- Specialist at government agencies involved in policy-making and management of e-commerce.
- Entrepreneur in the e-commerce sector.
- Researcher or lecturer in e-commerce at universities and colleges.
1.4. Further Study Opportunities
Graduates may pursue postgraduate programs (Master’s, Doctorate) in Marketing, Business Administration, Commerce, or Economic Management. They may also transfer to other programs in economics, management, and business. Self-study and continuous learning are encouraged to supplement knowledge and skills to meet the requirements of specific positions and working environments.
2. Learning Outcomes
|
Symbol |
Program Learning Outcome |
Proficiency Level |
|
a. Knowledge |
||
|
PLO1 |
Integrate advanced knowledge and proficiently apply specialized knowledge and professional skills in e-commerce to practical business contexts. |
5 |
|
PLO1.1 |
Apply mathematics, modeling, and probability/statistics to solve economic problems. |
3 |
|
PLO1.2 |
Analyze law, economics, statistics, programming, databases, and consumer behavior to operate e-commerce business activities. |
4 |
|
PLO1.3 |
Develop plans, apply digital marketing techniques, design websites, ensure information security, and collaborate with technology partners to implement e-commerce operations. |
5 |
|
PLO2 |
Apply social sciences, political science, and law to practice. |
3 |
|
PLO2.1 |
Apply basic knowledge of physical education and national defense to protect national security and maintain health. |
3 |
|
PLO2.2 |
Apply political science and legal knowledge to analyze institutions, investment policies, and e-commerce business. |
3 |
|
PLO2.3 |
Apply psychology, culture, and communication to e-commerce business practices. |
3 |
|
PLO3 |
Select appropriate IT tools for searching and processing data to support market research and e-commerce operations. |
4 |
|
PLO3.1 |
Proficiently apply office software for document drafting and work tasks. |
4 |
|
PLO3.2 |
Select specialized software for web/app design, customer interaction, and risk management (SPSS, Excel, Microsoft Office, Monte Carlo). |
4 |
|
PLO3.3 |
Organize and implement information systems and information security in e-commerce. |
4 |
|
PLO3.4 |
Select programming tools to collect, process, analyze, and visualize data. |
4 |
|
PLO4 |
Analyze markets, establish strategies, and manage e-commerce operations. |
4 |
|
PLO4.1 |
Apply basic economic principles to analyze micro and macro business environments. |
3 |
|
PLO4.2 |
Select statistical and scientific research methods for e-commerce specialization. |
4 |
|
PLO4.3 |
Apply knowledge of strategy, law, web design, and digital marketing to operate e-commerce enterprises. |
4 |
|
PLO5 |
Organize, manage, and operate e-commerce business activities. |
4 |
|
PLO5.1 |
Apply e-commerce, cloud computing, electronic payment, and operations management to run enterprises. |
4 |
|
PLO5.2 |
Analyze e-commerce business management activities in enterprises. |
4 |
|
b. Skills |
||
|
PLO6 |
Proficiently apply skills to analyze, forecast, and make decisions on e-commerce issues. |
4 |
|
PLO6.1 |
Apply techniques for collecting, processing, and analyzing data for e-commerce business. |
4 |
|
PLO6.2 |
Integrate skills to plan strategies and manage business processes on e-commerce platforms. |
4 |
|
PLO6.3 |
Apply learned knowledge to implement business policies and strategies. |
4 |
|
PLO7 |
Apply skills to lead, start businesses, and create jobs. |
4 |
|
PLO7.1 |
Apply skills to develop effective entrepreneurial ideas. |
4 |
|
PLO7.2 |
Integrate management skills to operate start-up enterprises. |
4 |
|
PLO8 |
Apply skills to critique, control, identify risks, and propose solutions. |
4 |
|
PLO8.1 |
Integrate skills to conduct market research and propose e-commerce strategies. |
4 |
|
PLO8.2 |
Combine skills to research and identify risk issues in e-commerce business. |
4 |
|
PLO9 |
Organize systems to evaluate work quality and team performance. |
4 |
|
PLO9.1 |
Assess completion levels against goals for individuals and groups. |
4 |
|
PLO9.2 |
Establish evaluation criteria and propose reward systems. |
4 |
|
PLO10 |
Apply skills to communicate knowledge and propose solutions in the workplace; disseminate knowledge and perform management tasks. |
4 |
|
PLO10.1 |
Perform communication and transmission skills accurately. |
4 |
|
PLO10.2 |
Apply skills in presentation, public speaking, written communication, multimedia, and social networking. |
4 |
|
PLO11 |
Achieve foreign language proficiency level 3/6 (Vietnam framework), equivalent to valid international certificates. |
4 |
|
PLO11.1 |
Communicate in English at B1 level. |
3 |
|
PLO11.2 |
Apply reading, drafting, and professional communication skills in English with foreign partners. |
4 |
|
c. Autonomy & Responsibility |
||
|
PLO12 |
Work independently; develop work groups; take personal and group responsibility. |
4 |
|
PLO12.1 |
Exercise autonomy and responsibility in assigned tasks. |
4 |
|
PLO12.2 |
Apply skills to promote individual and collective roles in organizational work. |
4 |
|
PLO13 |
Guide and supervise others to complete tasks within management scope. |
4 |
|
PLO13.1 |
Apply skills to analyze tasks, assign groups, and supervise members. |
4 |
|
PLO13.2 |
Interact, inspire, and motivate colleagues. |
4 |
|
PLO14 |
Self-orient, draw professional conclusions, and defend personal viewpoints. |
4 |
|
PLO14.1 |
Exercise judgment and creative thinking in management and operations. |
4 |
|
PLO14.2 |
Apply skills to research and explore new knowledge and skills. |
4 |
|
PLO15 |
Plan, coordinate, manage resources, evaluate, and improve efficiency of business and investment activities. |
4 |
|
PLO15.1 |
Prioritize issues logically and systematically; apply reasoning with coherence. |
4 |
|
PLO15.2 |
Utilize resources as required; flexibly handle issues within management scope. |
4 |
3. Curriculum Structure
|
No. |
Knowledge Area |
Study Load |
Percentage |
|
1 |
General Education & Basic Sciences |
32 credits |
26.45% |
|
2 |
Foundation of the Discipline |
38 credits |
31.40% |
|
3 |
Major Knowledge |
36 credits |
29.75% |
|
4 |
Specialized Knowledge (Enterprise Semester – taught in semester 7) |
15 credits |
12.40% |
|
Total |
121 credits |
100% |
4. Course List
|
No. |
Course Code |
Internal Code |
Course Name |
Credits |
|
I. Kiến thức đại cương, khoa học cơ bản |
32 (29,3) |
|||
|
Kiến thức giáo dục đại cương, khoa học cơ bản bắt buộc |
25 (22,3) |
|||
|
1 |
0101100651 |
11200001 |
Marxist-Leninist Philosophy |
3 (3,0) |
|
2 |
0101002298 |
11200002 |
Marxist-Leninist Political Economy |
2 (2,0) |
|
3 |
0101000476 |
11200003 |
Scientific Socialism |
2 (2,0) |
|
4 |
0101001625 |
11200004 |
History of the Communist Party of Vietnam |
2 (2,0) |
|
5 |
0101006322 |
11200005 |
Ho Chi Minh’s Ideology |
2 (2,0) |
|
6 |
0101001657 |
16200004 |
National Defense and Security Education 1 |
3 (3,0) |
|
7 |
0101001662 |
16200005 |
National Defense and Security Education 2 |
2 (2,0) |
|
8 |
0101001669 |
16200006 |
National Defense and Security Education 3 |
1 (0,1) |
|
9 |
0101001677 |
16201001 |
National Defense and Security Education 4 |
2 (0,2) |
|
10 |
0101001703.. |
16201001 |
Physical Education 1 |
2 (0,2) |
|
11 |
0101001709.. |
16201002 |
Physical Education 2 |
2 (0,2) |
|
12 |
0101001714... |
16201003 |
Physical Education 3 |
1 (0,1) |
|
13 |
0101003671 |
11000006 |
General Law |
2 (2,0) |
|
14 |
0101101922 |
01201010 |
IT Application Skills |
3 (0,3) |
|
15 |
0101100822 |
14200201 |
English 1 |
3 (3,0) |
|
16 |
0101100823 |
14200202 |
English 2 |
3 (3,0) |
|
17 |
0101100824 |
14200203 |
English 3 |
3 (3,0) |
|
Elective General Education, Basic Sciences |
7 (7,0) |
|||
|
Group A (Choose at least 1 course) |
2 (2,0) |
|||
|
18 |
0101100417 |
13200010 |
Business Psychology |
2 (2,0) |
|
19 |
0101002400 |
07200444 |
Communication Skills |
2 (2,0) |
|
Group B (Choose at least 2 course) |
5 (5,0) |
|||
|
20 |
0101006162 |
15200003 |
Advanced Mathematics C1 |
3 (3,0) |
|
21 |
0101002310 |
13200053 |
Econometrics |
3 (3,0) |
|
22 |
0101006167 |
15200004 |
Advanced Mathematics C2 |
2 (2,0) |
|
23 |
0101006622 |
15200005 |
Probability and Statistics in Economics |
2 (2,0) |
|
II. Major Foundation Knowledge |
38 (29,9) |
|||
|
Compulsory Courses |
32 (25,7) |
|||
|
24 |
0101003931 |
13200001 |
Management |
2 (2,0) |
|
25 |
0101003185 |
13200018 |
Basic Marketing |
2 (2,0) |
|
26 |
0101002341 |
13200004 |
Microeconomics |
3 (3,0) |
|
27 |
0101002349 |
13200005 |
Macroeconomics |
3 (3,0) |
|
28 |
0101007909 |
13202046 |
Applied Statistics |
3 (2,1) |
|
29 |
0101003428 |
12200005 |
Principles of Accounting |
3 (3,0) |
|
30 |
01202334 |
Cloud Computing |
3 (1,2) |
|
|
31 |
13202080 |
E-Commerce |
3 (2,1) |
|
|
32 |
0101101955 |
01202046 |
Programming Fundamentals |
3 (1,2) |
|
33 |
01202331 |
Databases in Business Operations |
4 (3,1) |
|
|
34 |
E-Commerce Law |
3 (3,0) |
||
|
Elective Courses (Choose 6 credits) |
6 (4,2) |
|||
|
Group A (At least 1 course) |
3 (2,1) |
|||
|
35 |
0101101756 |
13202066 |
Content Marketing |
3 (2,1) |
|
36 |
0101101123 |
13202084 |
Market Research |
3 (2,1) |
|
Group B (At least 1 course) |
3 (2,1) |
|||
|
37 |
13202081 |
Business Start-up |
3 (2,1) |
|
|
38 |
0101003878 |
13202034 |
Sales Management |
3 (2,1) |
|
III. Specialized Knowledge |
36 (22,14) |
|||
|
Compulsory Courses |
33 (21,12) |
|||
|
39 |
0101101757 |
13202067 |
Digital Marketing |
3 (2,1) |
|
40 |
13202082 |
Electronic Payment |
3 (2,1) |
|
|
41 |
0101003891 |
13202035 |
Quality Management |
3 (2,1) |
|
42 |
01022305 |
Data Analysis |
3 (1,2) |
|
|
43 |
0101004725 |
01202047 |
Web Design |
3 (1,2) |
|
44 |
01200316 |
E-Commerce Security |
3 (3,0) |
|
|
45 |
13202083 |
E-Commerce Operations Management |
3 (2,1) |
|
|
46 |
0101006834 |
13202037 |
Supply Chain Management |
3 (2,1) |
|
47 |
13202084 |
E-Commerce Business Strategy |
3 (2,1) |
|
|
48 |
01202332 |
Big Data Analytics |
3 (2,1) |
|
|
49 |
0101101970 |
01200056 |
Data Mining |
3 (2,1) |
|
Elective Courses (Choose 3 credits) |
3 (1,2) |
|||
|
50 |
0101101969 |
01202052 |
Mobile Application Development |
3 (1,2) |
|
51 |
01202333 |
Natural Language Processing |
3 (1,2) |
|
|
52 |
01020303 |
Data Visualization |
3 (1,2) |
|
|
IV. Specialized Knowledge (Enterprise Semester) |
15 (0,15) |
|||
|
53 |
13205075 |
Internship (Observation) |
2 (0,2) |
|
|
54 |
13204057 |
Professional Internship |
5 (0,5) |
|
|
55 |
13206077 |
Graduation Thesis |
8 (0,8) |
|
|
|
|
|
|
121 |
|
Total Theoretical Credits |
80 |
|||
|
Total Practical / Internship Credits |
41 |
|||
|
Total Program Credits |
121 |
|||