Symbol

Program Learning Outcome

Proficiency Level

a. Knowledge

PLO1

Apply solid practical knowledge and deep, broad theoretical knowledge within marketing.

5

PLO1.1

Mathematical thinking, modeling, and applying probability/statistics to solve economic problems.

3

PLO1.2

Apply theoretical and practical expertise in Marketing in traditional and digital business.

4

PLO1.3

Build departments related to marketing, markets, customers, brands, etc.

5

PLO2

Apply basic knowledge of natural sciences, social sciences, political science, and law.

3

PLO2.1

Practice and protect health; understand national defense in building and protecting the country.

3

PLO2.2

Apply political science and legal knowledge to analyze institutions, investment policies, and marketing.

3

PLO2.3

Apply social sciences (psychology, culture, communication) to marketing practices.

3

PLO3

Use IT to search and process data for market, customer, brand research, and marketing activities.

3

PLO3.1

Use office software for drafting documents and work tasks.

3

PLO3.2

Use specialized software (SPSS, Excel, etc.) for marketing research, data analysis, customer interaction, and risk management.

3

PLO4

Conduct marketing research, develop plans, organize implementation, and supervise activities.

4

PLO4.1

Apply basic economic principles to analyze micro and macro environments.

3

PLO4.2

Apply statistical methods and marketing research in the field.

4

PLO4.3

Analyze and apply natural-social laws, economic law, accounting, and finance to evaluate marketing activities.

4

PLO5

Manage and operate marketing activities in enterprises.

4

PLO5.1

Manage marketing, markets, customers, brands, and business activities.

4

PLO5.2

Operate marketing research, communication, trade promotion, advertising, etc.

4

PLO5.3

Operate customer relations, public relations, and marketing management.

4

b. Skills

PLO6

Skills to analyze, forecast, and decide on marketing issues in dynamic environments.

4

PLO6.1

Perform marketing operations, marketing management, and market/customer development.

4

PLO6.2

Build, implement, control, and plan marketing strategies, CRM, import-export, logistics.

4

PLO6.3

Apply law in marketing, trade promotion, advertising, PR, and contract negotiation.

4

PLO7

Leadership, entrepreneurial creativity, and inspiring business from community resources.

4

PLO7.1

Establish, lead, organize, and develop work groups.

4

PLO7.2

Innovate entrepreneurship from social/environmental issues using community resources.

4

PLO8

Critically identify, control, and warn of marketing risks; propose solutions.

4

PLO8.1

Collect, analyze, and process information; use market research software to propose solutions/policies.

4

PLO8.2

Apply natural/social sciences to research and identify marketing-related risks.

4

PLO9

Evaluate work quality and performance of team members.

4

PLO9.1

Check and evaluate completion levels against goals for members and groups.

4

PLO9.2

Build evaluation criteria and propose reward systems.

4

PLO10

Adapt and propose workplace solutions; transfer and disseminate knowledge and management skills.

4

PLO10.1

Apply strategies, policies, and marketing plans and communicate effectively.

4

PLO10.2

Combine presentation, public speaking, written communication, multimedia, and social networking skills.

4

PLO11

Apply proficient skills, achieving foreign language level 3/6 (Vietnam framework).

4

PLO11.1

Communicate in English equivalent to B1 level.

3

PLO11.2

Read, draft, and conduct professional communication in English with foreign partners.

4

c. Autonomy & Responsibility

PLO12

Work independently; develop work groups; take personal and group responsibility.

4

PLO12.1

Be autonomous and responsible in assigned/undertaken tasks.

4

PLO12.2

Promote individual and collective roles in coordinating organizational tasks.

4

PLO13

Guide, supervise, and urge subordinates to perform tasks within management scope.

4

PLO13.1

Divide tasks, assign groups, and supervise member activities.

4

PLO13.2

Interact, inspire, and motivate colleagues.

4

PLO14

Self-orient, draw professional conclusions, and defend personal viewpoints.

4

PLO14.1

Judge and think creatively in management and operations.

4

PLO14.2

Research and explore new knowledge and skills.

4

PLO15

Plan, coordinate, manage resources, evaluate, and improve marketing activities.

4

PLO15.1

Apply systems thinking: logical reasoning, systematic problem recognition, prioritization.

4

PLO15.2

Coordinate resources according to work requirements; flexibly handle issues within management scope.

4

No.

Knowledge Area

Study Load

Percentage

1

General Education Knowledge

32 credits

26.4%

2

Foundation Knowledge of the Discipline

36 credits

29.8%

3

Major Knowledge

38 credits

31.4%

4

Specialized Knowledge (including enterprise semester courses taught in semester 7)

15 credits

12.4%

Total

121 credits

100%

No.

Course Code

Internal Code

Course Name (English)

Credits

I.

General Knowledge and Basic Sciences

45 (34,11)

Compulsory General Knowledge and Basic Sciences

38 (27,11)

1

0101100651

11200001

Marxist-Leninist Philosophy

3 (3,0)

2

0101002298

11200002

Marxist-Leninist Political Economy

2 (2,0)

3

0101000476

11200003

Scientific Socialism

2 (2,0)

4

0101001625

11200004

History of the Communist Party of Vietnam

2 (2,0)

5

0101006322

11200005

Ho Chi Minh’s Ideology

2 (2,0)

6

0101001657

16200004

National Defense and Security Education 1

3 (3,0)

7

0101001662

16200005

National Defense and Security Education 2

2 (2,0)

8

0101001669

16200006

National Defense and Security Education 3

1 (0,1)

9

0101001677

16201001

National Defense and Security Education 4

2 (0,2)

10

0101001703...

16201001

Physical Education 1

2 (0,2)

11

0101001709...

16201002

Physical Education 2

2 (0,2)

12

0101001714...

16201003

Physical Education 3

1 (0,1)

13

0101003671

11000006

General Law

2 (2,0)

14

0101101922

01201010

Information Technology Application Skills

3 (0,3)

15

0101100822

14200201

English 1

3 (3,0)

16

0101100823

14200202

English 2

3 (3,0)

17

0101100824

14200203

English 3

3 (3,0)

Elective General Knowledge and Basic Sciences

7 (7,0)

Group A (Select at least 2 courses)

5 (5,0)

18

0101006162

15200003

Advanced Mathematics C1

3 (3,0)

19

0101002310

13200053

Econometrics

3 (3,0)

20

0101006167

15200004

Advanced Mathematics C2

2 (2,0)

21

0101006622

15200005

Probability and Statistics in Economics and Services

2 (2,0)

Group B (Choose at least 1 course)

2 (2,0)

22

0101100417

13200010

Business Psychology

2 (2,0)

23

0101002400

07200444

Communication Skills

2 (2,0)

24

0101003015

15200022

Logic

2 (2,0)

II. Fundamental Knowledge of the Major

36 (30,6)

Compulsory Major Foundation Courses

27 (22,5)

25

0101002341

13200004

Microeconomics

3 (3,0)

26

0101002349

13200005

Macroeconomics

3 (3,0)

27

0101003931

13200001

Management Principles

2 (2,0)

28

0101007909

13202046

Applied Statistics

3 (2,1)

29

0101003185

13200018

Principles of Marketing

2 (2,0)

30

0101101752

13202031

Service Marketing

3 (2,1)

31

0101003428

12200005

Principles of Accounting

3 (3,0)

32

0101101123

13202084

Market Research

3 (2,1)

33

0101003898

13202036

Strategic Management

3 (2,1)

34

0101101762

13202063

Advertising Practice

2 (1,1)

Elective Major Foundation Knowledge

9 (8,1)

Group A (At least 1 course)

3 (3,0)

35

0101004175

12200064

Corporate Finance 1

3 (3,0)

36

0101003104

12200052

Monetary and Financial Theory

3 (3,0)

37

0101003575

13200020

Business Activity Analysis

3 (3,0)

Group B (At least 1 course)

2 (2,0)

38

0101003039

13200046

Economic Law

2 (2,0)

39

0101100711

11200065

International Trade Law

2 (2,0)

Group C (At least 1 course)

2 (2,0)

40

0101006962

13202059

 Distribution Channel Management

2 (2,0)

41

0101006996

13200023

Customer Relationship Management

2 (2,0)

42

0101003793

13200022

Public Relations

2 (2,0)

Group D (At least 1 course)

2 (2,0)

43

0101004004

13202043

Brand Management

2 (1,1)

44

0101100038

13200012

Business Ethics and Corporate Culture

2 (2,0)

45

0101003207

13202032

International Marketing

2 (1,1)

46

0101101763

13200062

Business Communication

2 (2,0)

47

0101002398

13200017

Negotiation Skills

2 (2,0)

III. Specialized Knowledge

53 (27,26)

Compulsory Specialized Courses

38 (27,11)

48

0101003878

13202034

Sales Management

3 (3,1)

49

0101003210

13200038

Trade Marketing

2 (2,0)

50

0101003961

13202041

Human Resource Management

3 (2,1)

51

0101006834

13202037

Supply Chain Management

3 (2,1)

52

0101101756

13202066

Digital Content Creation

3 (2,1)

53

0101101757

13202067

Digital Marketing

3 (2,1)

54

0101101758

13202068

Social Media and Mobile Marketing

3 (2,1)

55

0101101759

13202069

Search Engine Marketing

3 (2,1)

56

0101101760

13202070

Direct Marketing

3 (2,1)

57

0101102112

13202071

B2B Marketing

3 (2,1)

58

0101100041

13202049

Integrated Marketing Communication

3 (2,1)

59

0101101761

13202073

Marketing Planning

3 (2,1)

60

0101101026

13200014

Consumer Behavior

3 (3,0)

IV. Specialized Knowledge (Enterprise Semester)

15 (0,15)

61

0101102115

13205074

Internship (Observation)

2 (0,2)

62

0101102114

13205054

Professional Internship

5 (0,5)

63

0101102113

13206076

Graduation Thesis

8 (0,8)

Total Theoretical Credits

87

Total Practical / Internship Credits

34

Total Program Credits

121