Bachelor Program in Marketing
BACHELOR OF MARKETING PROGRAM
Program Name (Vietnamese): Marketing
Program Name (English): Marketing
Degree Level: Bachelor
Major: Marketing
Major Code: 7340115
Field: Business and Management
Mode of Study: Full-time
Quality Assurance Information:
This program is designed with the orientation of registering for external evaluation at the program level according to the quality standards issued by the Ministry of Education and Training (MOET).
1. Training Objectives
1.1. General Objectives
a. Scope of Training: The Marketing program is designed to provide students with comprehensive knowledge of modern marketing principles and practices. The scope includes key areas such as marketing management, market research, consumer behavior, advertising, digital marketing, marketing planning, and brand management.
b. Graduate Competencies and Career Prospects: Graduates will have the knowledge and skills to work in various marketing positions, from marketing specialists, brand managers, advertising managers, to strategic roles in companies and organizations. The program expects graduates to become professional marketers capable of analyzing, planning, and implementing effective marketing strategies that meet market demands and contribute to business growth.
c. Training Orientation: The program emphasizes practical application and career development. It combines theory and practice, offering students opportunities to participate in real projects, internships at companies and organizations, and develop soft skills essential for professional environments. It also supports students in researching and analyzing new marketing trends to enhance creativity and innovation in the field.
1.2. Specific Objectives
Graduates will have knowledge, skills, personal qualities, interaction skills, and professional practice competencies (autonomy):
a. Knowledge: Ability to apply basic scientific and social knowledge in business and management; analyze solid practical knowledge and in-depth theoretical knowledge in Marketing to evaluate, manage, and solve professional problems.
b. Skills and Personal Qualities: Ability to perform necessary skills to solve complex marketing problems; apply self-learning, research, and knowledge discovery skills; collaborate, organize, and work in teams; communicate and exchange information effectively in marketing activities.
c. Interaction Skills: Trained in teamwork, organization, and communication skills in marketing. Enhanced proficiency in English for practical professional activities and scientific research in marketing.
d. Professional Practice Competency (Autonomy): Ability to be self-directed, defend personal viewpoints, analyze social and business contexts to draw professional conclusions, and plan, coordinate, and evaluate marketing activities.
After completing the program, graduates will have the knowledge, skills, and professional practice competencies outlined in the PLO framework
|
Symbols |
Program Learning Outcomes |
Competency Level |
|
a. Knowledge |
||
|
PLO1 |
Apply basic knowledge of science and society in business and management. |
C3 |
|
PLO2 |
Analyze solid practical knowledge and in-depth theoretical knowledge in marketing |
C4 |
|
b. Skills and Personal Qualities |
||
|
PLO3 |
Demonstrate professional marketing skills including systematic thinking, analysis, and problem-solving in marketing environments |
P3 |
|
PLO4 |
Apply self-learning, research, and knowledge discovery skills in marketing and business |
P3 |
|
PLO5 |
Demonstrate personal qualities, ethics, and professional responsibility |
A4 |
|
c. Interaction Skills |
||
|
PLO6 |
Apply teamwork, organizational, and collaboration skills in business and marketing |
P4 |
|
PLO7 |
Apply communication skills including foreign language use for business and management |
P4 |
|
d. Professional Practice Competency (Autonomy) |
||
|
PLO8 |
Analyze social and business contexts, self-direct, apply knowledge to draw professional conclusions, ideas, and solutions to meet business and social needs or entrepreneurship. |
R4 |
|
PLO9 |
Apply planning, coordination, evaluation, and improvement of management, business, and marketing activities. |
P4 |
Note: The competency levels (MĐNL) in this table are measured according to the following scales: Knowledge (Bloom’s Taxonomy – Cognitive domain); Behavioral skills (Bloom’s Taxonomy – Psychomotor domain); Emotional–attitudinal skills (Bloom’s Taxonomy – Affective domain); and Proficiency levels (Crawley – Proficiency Rating scale).
3. Study Load
|
No. |
Knowledge |
Study Load |
Percentage (%) |
|
1 |
General Education |
24 credits |
19.8% |
|
2 |
Foundation Courses |
40 credits |
33.1% |
|
3 |
Major Courses (including enterprise semester knowledge taught in semester 7) |
57 credits |
47.1% |
|
Total accumulated credits |
121 credits |
100% |
|
Study Load: The above study load does not include Physical Education and National Defense–Security.
4. Training Duration: 3.5 years
5. Job Positions after Graduation
Graduates of the Marketing program are qualified to take on the following roles:
- Management or professional positions in marketing and related business activities.
- Entrepreneurship in marketing or related fields; managing and operating private or family businesses.
- Teaching and research at universities, colleges, or research centers related to marketing.
6. Further Study Opportunities after Graduation:
After graduation, students can pursue postgraduate programs in Marketing, related disciplines, or broader fields in economics, business, and management, as well as other fields as regulated.
7. Curriculum Content
|
No. |
Course Code |
Internal Code |
Course Title |
Credits |
Conditions (Prerequisite (a); Corequisite (b); Concurrent (c)) |
|
I. General Education Knowledge |
24(21,3) |
|
|||
|
Compulsory General Education Knowledge |
17(14,3) |
|
|||
|
1 |
0101100651 |
11200001 |
Marxist-Leninist Philosophy |
3(3,0) |
|
|
2 |
0101002298 |
11200002 |
Marxist-Leninist Political Economy |
2(2,0) |
(a) 0101100651 |
|
3 |
0101000476 |
11200003 |
Scientific Socialism |
2(2,0) |
(a) 0101100651 |
|
4 |
0101001625 |
11200004 |
Scientific Socialism |
2(2,0) |
|
|
5 |
0101006322 |
11200005 |
Ho Chi Minh’s Ideology |
2(2,0) |
|
|
6 |
0101102246 |
14202001 |
English 1 |
2(1,1) |
|
|
7 |
0101102247 |
14202002 |
English 2 |
2(1,1) |
(a) 0101102246 |
|
8 |
0101102248 |
14202003 |
English 3 |
2(1,1) |
(a) 0101102247 |
|
9 |
0101001657 |
17200004 |
National Defense – Security 1 |
3(3,0) |
Not accumulated (c) 0101001662 (c) 0101001669 (c) 0101001677 |
|
10 |
0101001662 |
17300004 |
National Defense – Security 2 |
2(2,0) |
Not accumulated (c) 0101001657 (c) 0101001669 (c) 0101001677 |
|
11 |
0101001669 |
17300005 |
National Defense – Security 3 |
1(0,1) |
Not accumulated (c) 0101001657 (c) 0101001662 (c) 0101001677 |
|
12 |
0101001677 |
17221002 |
National Defense – Security 4 |
2(0,2) |
Not accumulated (c) 0101001657 (c) 0101001662 (c) 0101001669 |
|
13 |
0101001703 0101001704 0101001705 0101001706 0101001707 0101001697 |
16201001 |
Physical Education 1 |
2(0,2) |
Not accumulated |
|
14 |
0101001693 0101001694 0101101334 0101001695 0101001696 0101001701 |
16201002 |
Physical Education 2 |
2(0,2) |
Not accumulated (a) 0101001703 (a) 0101001704 (a) 0101001705 (a) 0101001706 (a) 0101001707 (a) 0101001697 |
|
15 |
0101001718 0101001702 0101100929 0101001719 0101100930 0101100931 |
16201003 |
Physical Education 3 |
1(0,1) |
Not accumulated (a) 0101001693 (a) 0101001694 (a) 0101101334 (a) 0101001695 (a) 0101001696 (a) 0101001701 |
|
Elective General Education (Choose at least one course from Group A; one course from Group B; and one course from Group C) |
7(7,0) |
|
|||
|
Group A (3 credits minimum): |
3(3,0) |
|
|||
|
1 |
0101006162 |
15200003 |
Advanced Mathematics C1 |
3(3,0) |
|
|
2 |
0101003104 |
12200052 |
Monetary Finance Theory |
3 (3,0) |
|
|
3 |
0101002310 |
13200053 |
Econometrics |
3(3,0) |
|
|
Group B (2 credits minimum): |
2(2,0) |
|
|||
|
1 |
0101006167 |
15200004 |
Advanced Mathematics C2 |
2(2,0) |
|
|
2 |
0101002400 |
07200444 |
Communication Skills |
2 (2,0) |
|
|
3 |
0101102249 |
15200033 |
Probability and Statistics |
2(2,0) |
|
|
Group C (2 credits minimum): |
2(2,0) |
|
|||
|
1 |
0101100417 |
13200010 |
Business Psychology |
2(2,0) |
|
|
2 |
0101002398 |
13200017 |
Negotiation Skills |
2 (2,0) |
|
|
3 |
0101003015 |
15200022 |
Logic |
2(2,0) |
|
|
II. Foundation Knowledge |
40(33,7) |
|
|||
|
Compulsory Foundation Courses |
33(27,6) |
|
|||
|
1 |
0101002341 |
13200004 |
Microeconomics * |
3(3,0) |
|
|
2 |
0101002349 |
13200005 |
Macroeconomics |
3(3,0) |
(a) 0101002341 |
|
3 |
0101102388 |
13200103 |
Management |
3(3,0) |
|
|
4 |
0101102392 |
13200104 |
Basic Marketing * |
3(3,0) |
|
|
5 |
0101101752 |
13202065 |
Service Marketing |
3(2,1) |
|
|
6 |
0101102123 |
13202084 |
Market Research |
3(2,1) |
|
|
7 |
0101007909 |
13202046 |
Applied Statistics |
3(2,1) |
|
|
8 |
0101102444 |
11200013 |
Business Law |
3(3,0) |
|
|
9 |
0101003428 |
12200005 |
Principles of Accounting |
3(3,0) |
|
|
10 |
0101003898 |
13202036 |
Strategic Management |
3(2,1) |
|
|
11 |
0101102455 |
13202099 |
Advertising Practice |
3(2,1) |
|
|
Advertising Practice “(Choose at least one course from Group A; choose at least one course from Group B; choose at least one course from Group C) |
7(6,1) |
|
|||
|
Group A (2 credits minimum): |
2(2,0) |
|
|||
|
1 |
0101100655 |
13204059 |
International Trade Policy |
2(2,0) |
|
|
2 |
0101001737 |
13200015 |
Organizational Behavior |
2(2,0) |
|
|
3 |
0101100711 |
11200065 |
International Trade Law |
2(2,0) |
|
|
Group B (2 credits minimum): |
2(2,0) |
||||
|
1 |
0101006962 |
13200101 |
Distribution Channel Management |
2(2,0) |
|
|
2 |
0101006996 |
13200023 |
Customer Relationship Management |
2(2,0) |
|
|
3 |
0101003793 |
13220012 |
Public Relations |
2(2,0) |
|
|
Group C (3 credits minimum): |
3(2,1) |
|
|||
|
1 |
0101004004 |
13202043 |
Brand Management |
3(2,1) |
|
|
2 |
0101102173 |
13202080 |
E-Commerce |
3(2,1) |
|
|
3 |
0101102393 |
13202096 |
International Marketing |
3(2,1) |
|
|
III. Major Knowledge (including enterprise semester) |
57(29,28) |
|
|||
|
Compulsory Major Courses |
54(27,27) |
|
|||
|
1 |
0101101026 |
13200014 |
Consumer Behavior |
3(3,0) |
|
|
2 |
0101102456 |
13202100 |
Trade Marketing |
3(2,1) |
|
|
3 |
0101003961 |
13202041 |
Human Resource Management |
3(2,1) |
|
|
4 |
0101006834 |
13202037 |
Supply Chain Management |
3(2,1) |
|
|
5 |
0101101756 |
13202066 |
Content marketing |
3(2,1) |
|
|
6 |
0101101757 |
13202067 |
Digital Marketing * |
3(2,1) |
|
|
7 |
0101101758 |
13202068 |
Social Media & Mobile Marketing |
3(2,1) |
|
|
8 |
0101101759 |
13202069 |
Search Engine Marketing |
3(2,1) |
|
|
9 |
0101101760 |
13202070 |
Direct Marketing |
3(2,1) |
|
|
10 |
0101102112 |
13202071 |
B2B Marketing |
3(2,1) |
|
|
11 |
0101100041 |
13202028 |
Integrated Marketing Communication |
3(2,1) |
|
|
12 |
0101101761 |
13202073 |
Marketing Planning * |
3(2,1) |
|
|
13 |
0101102457 |
13202101 |
English for Marketing * |
3(2,1) |
|
|
14 |
0101102459 |
13202102 |
Marketing Management Solutions |
3(1,2) |
|
|
15 |
0101102458 |
13205077 |
Internship* |
2(0,2) |
|
|
16 |
0101102460 |
13204059 |
Graduation Internship * |
4(0,4) |
|
|
17 |
0101102461 |
13206079 |
Graduation Thesis * |
6(0,6) |
|
|
Elective Major Courses (Choose at least one course from Group A) |
3(2,1) |
|
|||
|
Group A (3 credits minimum): |
3(2,1) |
|
|||
|
1 |
0101003878 |
13202034 |
Sales Management |
3(2,1) |
|
|
2 |
0101002886 |
13202030 |
Business Planning |
3(2,1) |
|
|
3 |
0101101050 |
13202040 |
International Business Management |
3(2,1) |
|
|
Total Theoretical Credits |
84 |
|
|||
|
Total Practical / Internship Credits |
37 |
|
|||
|
Total Program Credits |
121 |
|
|||