FACULTY-LEVEL SCIENTIFIC RESEARCH CONFERENCE, ACADEMIC YEAR 2025–2026

On May 9, 2026, the Faculty of Commerce – Ho Chi Minh City University of Industry and Trade successfully organized the Faculty-level Scientific Research Conference for the academic year 2025–2026 with the theme:

“Vietnamese Enterprises in the Digital Era: The Role of Marketing, E-commerce, and Logistics.”

In the context of Vietnam’s economy entering a period of strong digital transformation, the roles of marketing, e-commerce, and logistics have become increasingly important in enhancing the competitiveness of enterprises. The conference was held to create an academic forum for lecturers, researchers, experts, and students to exchange, discuss, and share new research findings.

This annual scientific activity carries significant meaning, not only contributing to the promotion of research among lecturers and students but also strengthening the connection between the university and businesses, thereby improving training quality and orienting applied research.

PARTICIPANTS

The conference was honored to welcome the participation of the University’s leadership, scientists, lecturers, experts, and business representatives.

On behalf of the leadership and organizing committee, we respectfully introduced:

• Dr. Phan Xuan Cuong – Deputy Secretary of the Party Committee, Head of Student Affairs Office
• Assoc. Prof. Dr. Nguyen Van It – Dean of the Faculty of Commerce
• Dr. Bui Hong Dang – Dean of the Faculty of Economics & Industrial Management
• Dr. Bui Quoc Viet – Vice Dean of the Faculty of Economics & Industrial Management
• Assoc. Prof. Dr. Nguyen Hai Quang – Head of the Marketing Department
• Dr. Do Van Thang – Head of the E-commerce Department
• Assoc. Prof. Dr. Pham Van Tai – Head of the Logistics Department
• Assoc. Prof. Dr. Bui Hoang Ngoc – Chief Editor

On behalf of the invited guests, the conference was honored to welcome:

• MSc. Bui Van Tron – Director of Nguyen Tri Phuong Branch, Orient Commercial Bank (OCB)
• MSc. Tran Ngoc Khanh – Director of Viet Talent Accounting & Auditing Co., Ltd.

Along with the presence of lecturers from the Faculty of Commerce, Faculty of Economics & Industrial Management, authors of scientific papers, and a large number of interested students.

SIGNIFICANCE OF THE CONFERENCE

The conference provided an opportunity for scientists, lecturers, and students to share research works, discuss new trends in digital marketing, e-commerce, and logistics, while updating practical issues from businesses. Through this, it contributed to fostering innovation in scientific research and improving training quality towards application and integration.

The conference concluded successfully with many insightful professional exchanges, highly practical presentations, and received positive attention from all participants.