Undergraduate Program
UNDERGRADUATE PROGRAM
E-COMMERCE MAJOR
Major Code: 7340122
E-commerce is a modern business model in which buying, selling, and exchanging products and services are conducted via the internet and electronic platforms. It represents an inevitable trend in the era of digital transformation, as technology increasingly reshapes consumer behavior, business practices, and economic management.
From an educational perspective, E-commerce is an interdisciplinary field that integrates business administration and information technology to optimize business activities on digital platforms. Its applications include website development and management, order processing, online payment, digital marketing, online customer service, and multi-channel sales management.
Students in the E-commerce program are equipped with foundational knowledge of business administration along with specialized expertise in digital technologies such as e-commerce website design and management, electronic supply chain management, user data analysis, online marketing, mobile commerce, and information security in online transactions.
In the context of a rapidly growing digital economy and increasing demand for digital transformation in enterprises, E-commerce offers diverse career opportunities such as managing e-commerce platforms, operating online stores, digital marketing, online customer management, business data management, or entrepreneurship with online business models.
1. Strengths of the Training Program
- The Bachelor of E-commerce program is application-oriented, meeting the practical needs of enterprises in the digital economy and global integration. The program lasts 3.5 years with 121 credits, ensuring students acquire systematic knowledge and essential professional competencies.
- The curriculum is structured from foundational to advanced levels, focusing on specialized courses such as digital business, e-commerce platform management, marketplace operations, electronic payment, digital logistics, data analytics, and information security. Teaching methods emphasize practice through case studies, course projects, and internships at enterprises.
- In addition to specialized knowledge, the program emphasizes professional and soft skills such as analytical thinking, online business model development, multi-channel sales management, communication, teamwork, and adaptability to rapid technological changes. Graduates are prepared to work effectively in digital business environments or pursue entrepreneurship.
2. Career Opportunities
Graduates can work in positions such as:
- Specialist in enterprises operating in the field of e-commerce.
- Consultant or specialist in technology companies providing IT solutions for e-commerce.
- Specialist in government agencies involved in policy-making for e-commerce.
- Entrepreneur in the e-commerce sector.
- Researcher or lecturer in e-commerce at universities and colleges.
3. Admission Requirements
Admission methods:
- Based on results of the 2025 National High School Graduation Examination.
- Based on high school academic records.
- Based on results of the 2025 HCMC National University Competency Assessment Test.
- Direct admission according to the Ministry of Education and Training regulations.
- Based on results of the specialized competency assessment test by HCMC University of Education combined with high school academic performance.
Admission combinations:
- A00: Mathematics, Physics, Chemistry
- A01: Mathematics, Physics, English
- C01: Literature, Mathematics, Physics
- D01: Mathematics, Literature, English
4. Representative Courses and Suitable Qualities
Representative specialized courses:
- E-commerce project management
- E-commerce operations management
- Digital marketing
- Social media
- Brand management
- Supply chain management
- Systems analysis and design
- Mobile application development
- Web design
- Web data analytics
- Electronic payment
- E-commerce security
Suitable personal qualities:
- Agile, sociable, and good communication skills
- Dynamic, confident, and decisive
- Passion for business and technology, with the ability to grasp new trends
- Persuasive skills and understanding of customer psychology
- Ability to work under pressure and enjoy competitive environments
- Aptitude in foreign languages and computing
5. Student Benefits
- Studying in a dynamic, modern environment.
- Professional training aligned with employer requirements.
- Job placement support during studies and after graduation.
- Participation in soft skills courses, innovation, and entrepreneurship programs organized by the university.
- Access to all benefits and policies of public universities.
- Financial aid and student loan support.
- Program duration: 3.5 – 4 years.
MARKETING MAJOR
Major Code: 7340115
Marketing is a discipline that studies and implements activities aimed at understanding the market, identifying customer needs, and developing effective marketing solutions for businesses. In the context of increasingly fierce competition and constantly changing consumer behavior, marketing plays a pivotal role in creating competitive advantage, building brand identity, and driving sustainable growth.
The Marketing major encompasses a system of knowledge and skills related to market research, consumer behavior, product development, brand positioning, communication and advertising, distribution, and customer care. Modern marketing not only focuses on sales activities but also emphasizes building long-term relationships, creating value for both customers and businesses.
Students pursuing the Marketing major are equipped with knowledge of traditional and digital marketing, brand management, integrated communication, marketing strategies, and data analysis. In addition, learners develop creative thinking, analytical ability, communication skills, and teamwork skills to meet the demands of a dynamic and continuously evolving business environment.
1. Strengths of the Training Program
- The Bachelor of Marketing program at Ho Chi Minh City University of Industry and Trade is designed with an application-oriented approach, closely linked to real-world business practices in the context of globalization and digital transformation. The program lasts 3.5 years with a total of 121 credits, ensuring students acquire a solid knowledge foundation and comprehensive professional competence.
- The curriculum provides a systematic body of knowledge ranging from foundational to advanced marketing, including market research, consumer behavior, brand management, integrated marketing communication, digital marketing, content marketing, data-driven marketing, and strategic marketing. The training content is flexibly designed, combining theory, case study analysis, group projects, and internships at enterprises.
- Beyond specialized knowledge, the program emphasizes professional skills such as strategic marketing analysis and planning, creative content development, campaign management, presentation skills, teamwork, and the use of technology in marketing activities. Students are trained to develop independent thinking, adaptability to market trends, proactivity, and professional responsibility, preparing them to work in enterprises, organizations, and professional marketing environments upon graduation.
2. Career Opportunities
Graduates can work in positions such as:
- Market research specialist, customer care officer, public relations officer, or product development specialist in enterprises and corporations.
- Marketing strategy planner or event organizer for businesses and corporations.
- Entrepreneur, successfully managing their own business with appropriate scope and scale.
- Lecturer or researcher in business administration and marketing at colleges and vocational schools. With further study at the master’s level or higher, graduates can teach and conduct research at universities and academies.
3. Admission Requirements
Admission methods:
- Based on results of the 2025 National High School Graduation Examination.
- Based on high school academic records.
- Based on results of the 2025 HCMC National University Competency Assessment Test.
- Direct admission according to the Ministry of Education and Training regulations.
- Based on results of the specialized competency assessment test by HCMC University of Education combined with high school academic performance.
Admission combinations:
- A00: Mathematics, Physics, Chemistry
- A01: Mathematics, Physics, English
- C01: Literature, Mathematics, Physics
- D01: Mathematics, Literature, English
4. Representative Courses and Suitable Qualities
Representative specialized courses:
- Market demand analysis and forecasting
- Organizing and managing market research activities
- Brand development strategy and management
- Consumer behavior and customer demand research
- Marketing communication planning
Soft skills:
- Proficiency in listening, speaking, reading, and writing in at least one major foreign language
- Office computing and use of modern data analysis software
- Communication, presentation, and effective teamwork skills
- Logical thinking and self-management to overcome pressure in challenging conditions
Suitable personal qualities:
- Dynamism, creativity, and perseverance in achieving goals
- Desire to explore personal potential
- Ambition to succeed and become accomplished
- Honesty, straightforwardness, and eagerness to learn
5. Student Benefits
- Comprehensive training in knowledge, skills, and professional attitudes tailored to the Marketing discipline, equipping graduates with the competence to secure top positions or create employment opportunities for themselves and others.
- Modern training process, taught by highly qualified lecturers, with opportunities to interact with successful entrepreneurs and marketing experts.
- Continuous academic advising to support students in overcoming challenges during their studies and personal life.
- Internship and job placement support upon graduation.
- Participation in student clubs organized by the Faculty of Business Administration.
- Opportunities to join faculty-led events, community service, and annual volunteer programs.
- Access to benefits and incentives for students at public universities.
- Financial aid and student loan support.
- Program duration: 3.5 years.