Bachelor Program in E‑Commerce
BACHELOR PROGRAM IN E‑COMMERCE
Program Name (Vietnamese): Thương mại điện tử
Program Name (English): E-Commerce
Degree Level: Bachelor
Major: E-Commerce
Major Code: 7340122
Field: Business and Management
Mode of Study: Full-time
Quality Assurance Information:
This program is designed with the orientation of registering for external evaluation at the program level according to the quality standards issued by the Ministry of Education and Training (MOET).
1. Training Objectives
The Bachelor of E-Commerce program (application-oriented) aims to educate and train learners with professional ethics, social responsibility, and specialized competencies in e-commerce to meet societal needs.
Graduates will have knowledge, skills, personal qualities, interaction skills, and professional practice competencies (autonomy):
a. Knowledge:
Students gain both fundamental and advanced knowledge in e-commerce, such as online business organization, e-commerce law, electronic payment, information security, e-marketing, and e-commerce operations management.
b. Skills and Personal Qualities: Students develop critical thinking, analytical and synthesis abilities, and essential skills in online business, market research, data analysis, e-commerce business strategy, and e-commerce management. They are expected to comply with legal regulations, respect professional and social ethics, remain honest, and take responsibility for their work.
c. Interaction Skills: Students are trained in teamwork, organization, and communication skills within e-commerce activities. Their proficiency in specialized English is enhanced to apply in professional practice and scientific research in e-commerce.
d. Professional Practice Competency (Autonomy): Students maintain professional discipline, can work independently and in teams, continuously improve their expertise to adapt to work environments, and are motivated to succeed in e-commerce. They are capable of self-direction, planning, and effective management of e-commerce activities.
After completing the program, learners will have the following knowledge, skills, and professional practice competencies:
|
Symbols |
Program Learning Outcomes |
Competency Level |
|
a. Knowledge |
||
|
PLO1 |
Apply basic scientific and social knowledge in the field of e-commerce |
C3 |
|
PLO2 |
Analyze solid practical knowledge and broad theoretical knowledge in e-commerce |
C4 |
|
b. Skills and Personal Qualities |
||
|
PLO3 |
Demonstrate professional e-commerce skills including systematic thinking, analysis, and problem-solving |
P3 |
|
PLO4 |
Apply self-learning, research, and knowledge discovery skills in e-commerce and business |
P3 |
|
PLO5 |
Demonstrate personal qualities, ethics, and professional responsibility |
A4 |
|
c. Interaction Skills |
||
|
PLO6 |
Apply teamwork, organizational, and collaboration skills in e-commerce |
P4 |
|
PLO7 |
Apply communication skills including foreign language use for e-commerce |
P4 |
|
d. Professional Practice Competency (Autonomy) |
||
|
PLO8 |
Analyze social and business contexts, self-direct, apply knowledge to draw professional conclusions, ideas, and solutions to meet business and social needs or entrepreneurship |
R4 |
|
PLO9 |
Apply planning, coordination, evaluation, and improvement of e-commerce activities |
P4 |
Note: The competency levels (MĐNL) in this table are measured according to the following scales: Knowledge (Bloom’s Taxonomy – Cognitive domain); Behavioral skills (Bloom’s Taxonomy – Psychomotor domain); Emotional–attitudinal skills (Bloom’s Taxonomy – Affective domain); and Proficiency levels (Crawley – Proficiency Rating scale).
3. Study Load
|
No. |
Knowledge |
Study Load |
Percentage (%) |
|
1 |
General Education |
24 credits |
19,8% |
|
2 |
Foundation Courses |
43 credits |
35,6% |
|
3 |
Major Courses (including enterprise semester knowledge taught in semester 7) |
54 credits |
44,6% |
|
Total accumulated credits |
121 credits |
|
|
Note: The study load above does not include Physical Education and National Defense–Security. 4. Training Duration: 3.5 years.
5. Job Positions after Graduation: With knowledge and strengths in building business strategies, professional skills in technology, IT, and foreign languages, graduates of the E‑Commerce program can easily find employment in domestic and international companies and corporations. After graduation, students may take on positions such as:
- Specialist at enterprises operating in the field of e‑commerce.
- Specialist or consultant at technology companies providing IT solutions for e‑commerce.
- Specialist at government agencies involved in policy-making and regulation of e‑commerce.
- Entrepreneur in the field of e‑commerce.
- Researcher or lecturer in e‑commerce at universities, colleges, and research centers.
6. Opportunities for Further Study after Graduation:
- Pursue postgraduate programs (Master’s, Doctorate) in Marketing, Business
- Administration, Commercial Business, or Economic Management.
- Transfer to other programs in economics, management, and business.
- Conduct self-study and research to supplement knowledge and skills to meet the requirements of specific positions and work environments.
7. Curriculum Content:
|
No. |
Course Code |
Internal Code |
Course Title |
Credits |
Conditions (Prerequisite (a); Corequisite (b); Concurrent (c)) |
|
I. General Education Knowledge |
24 (21,3) |
|
|||
|
Compulsory courses |
17 (14,3) |
|
|||
|
1 |
0101100651 |
11200001 |
Marxist–Leninist Philosophy |
3 (3,0) |
|
|
2 |
0101000476 |
11200003 |
Scientific Socialism |
2 (2,0) |
(a) 0101100651 |
|
3 |
0101002298 |
11200002 |
Marxist–Leninist Political Economy |
2 (2,0) |
(a) 0101100651 |
|
4 |
0101001625 |
11200004 |
History of the Communist Party of Vietnam |
2 (2,0) |
(a) 0101100651 |
|
5 |
0101006322 |
11200005 |
Ho Chi Minh’s Ideology |
2 (2,0) |
(a) 0101100651 |
|
6 |
0101102246 |
14202001 |
English 1 |
2 (1,1) |
|
|
7 |
0101102247 |
14202002 |
English 2 |
2 (1,1) |
(a) 0101102246 |
|
8 |
0101102248 |
14202003 |
English 3 |
2 (1,1) |
(a) 0101102247 |
|
9 |
0101001703 0101001704 0101001705 0101001706 0101001707 0101001697 |
16201001 |
Physical Education 1 |
2 (0,2) |
Not accumulated |
|
10 |
0101001693 0101001694 0101101334 0101001695 0101001696 0101001701 |
16201002 |
Physical Education 2 |
2 (0,2) |
Not accumulated (a) 0101001703 (a) 0101001704 (a) 0101001705 (a) 0101001706 (a) 0101001707 (a) 0101001697 |
|
11 |
0101001718 0101001702 0101100929 0101001719 0101100930 0101100931 |
16201003 |
Physical Education 3 |
1 (0,1) |
Not accumulated (a) 0101001693 (a) 0101001694 (a) 0101101334 (a) 0101001695 (a) 0101001696 (a) 0101001701 |
|
12 |
0101001657 |
17200004 |
National Defense–Security Education 1 |
3 (3,0) |
Not accumulated (c) 0101001662 (c) 0101001669 (c) 0101001677 |
|
13 |
0101001662 |
17300004 |
National Defense–Security Education 2 |
2 (2,0) |
Not accumulated (c) 0101001657 (c) 0101001669 (c) 0101001677 |
|
14 |
0101001669 |
17301005 |
National Defense–Security Education 3 |
1 (0,1) |
Not accumulated (c) 0101001657 (c) 0101001662 (c) 0101001677 |
|
15 |
0101001677 |
17221002 |
National Defense–Security Education 4 |
2 (0,2) |
Not accumulated (c) 0101001657 (c) 0101001662 (c) 0101001669 |
|
Elective General Education Knowledge (Choose at least 1 course from Group A, 1 course from Group B, and 1 course from Group C) |
7 (7,0) |
|
|||
|
Group A (Choose at least 1 course) |
3 (3,0) |
|
|||
|
1 |
0101006162 |
15200003 |
Advanced Mathematics C1 |
3 (3,0) |
|
|
2 |
0101002310 |
13200053 |
Econometrics |
3 (3,0) |
|
|
3 |
0101003104 |
12200052 |
Monetary Finance Theory |
3 (3,0) |
|
|
Group B (Choose at least 1 course) |
2 (2,0) |
|
|||
|
1 |
0101006167 |
15200004 |
Advanced Mathematics C2 |
2 (2,0) |
|
|
2 |
0101102249 |
15200033 |
Probability & Statistics |
2 (2,0) |
|
|
3 |
0101002400 |
07200444 |
Communication Skills |
2 (2,0) |
|
|
Group C (Choose at least 1 course) |
2 (2,0) |
|
|||
|
1 |
0101100417 |
13200010 |
Business Psychology |
2 (2,0) |
|
|
2 |
0101002398 |
13200017 |
Negotiation Skills |
2 (2,0) |
|
|
3 |
0101003015 |
15200022 |
Logic |
2 (2,0) |
|
|
II. Foundation Knowledge |
43 (35,8) |
|
|||
|
Compulsory courses |
37 (31,6) |
|
|||
|
1 |
0101007909 |
13202046 |
Applied Statistics |
3 (2,1) |
|
|
2 |
0101102444 |
11200013 |
Business Law |
3 (3,0) |
|
|
3 |
0101004725 |
01202038 |
Web Desig |
3 (1,2) |
|
|
4 |
|
01200607 |
Programming Fundamentals |
2 (2,0) |
(c) 01201602 |
|
5 |
|
01201602 |
Programming Fundamentals (with practice) |
1 (0,1) |
(c) 01200607 |
|
6 |
0101003428 |
12200005 |
Accounting Principles |
3 (3,0) |
|
|
7 |
0101102173 |
13202080 |
E‑Commerce (*) |
3 (2,1) |
(a) 0101102392 |
|
8 |
0101002341 |
13200004 |
Microeconomics (*) |
3 (3,0) |
|
|
9 |
0101102392 |
13200104 |
Basic Marketing |
3 (3,0) |
|
|
10 |
0101002349 |
13200005 |
Macroeconomics |
3 (3,0) |
(a) 0101002341 |
|
11 |
0101102388 |
13200103 |
Management |
3 (3,0) |
|
|
12 |
0101102175 |
11200014 |
E‑Commerce Law |
3 (3,0) |
|
|
13 |
|
01200603 |
Database in Business Operations |
3 (3,0) |
(a) 01200607 (c) 01201604 |
|
14 |
|
01201604 |
Practical Database in Business Operations |
1 (0,1) |
(a) 01200607 (c) 01200603 |
|
Elective Foundation Knowledge (Choose at least 1 course from Group A and 1 course from Group B) |
6 (4,2) |
|
|||
|
Group A (Choose at least 1 course) |
3 (2,1) |
|
|||
|
1 |
0101101756 |
13202066 |
Content marketing |
3 (2,1) |
(a) 0101102392 |
|
2 |
0101102123 |
13202084 |
Market Research |
3 (2,1) |
(a) 0101102392 |
|
3 |
0101101759 |
13202069 |
Search Engine Marketing |
3 (2,1) |
(a) 0101102392 |
|
Group B (Choose at least 1 course) |
3 (2,1) |
|
|||
|
1 |
0101102176 |
13202081 |
Entrepreneurship |
3 (2,1) |
(a) 0101102388 (b) 0101002341 |
|
2 |
0101003878 |
13202034 |
Sales Management |
3 (2,1) |
(a) 0101102392 |
|
3 |
0101102252 |
13202087 |
Logistics Management. |
3 (2,1) |
(a) 0101102388 |
|
III. Major Knowledge |
54 (22,32) |
|
|||
|
Compulsory |
51 (21,30) |
|
|||
|
1 |
0101101757 |
13202067 |
Digital Marketing |
3 (2,1) |
(a) 0101102392 |
|
2 |
0101102177 |
13202082 |
Electronic Payment |
3 (2,1) |
|
|
3 |
0101003890 |
13202035 |
Quality Management |
3 (2,1) |
|
|
4 |
0101102485 |
13202112 |
English for E‑Commerce (*) |
3 (2,1) |
|
|
5 |
|
01200605 |
Internet & Cloud Computing |
2 (2,0) |
(c) 01201606 |
|
6 |
|
01201606 |
Internet & Cloud Computing(with practice) |
1 (0,1) |
(c) 01200605 |
|
7 |
0101002920 |
01200045 |
Open Source Programming, Python Programming (*) |
3 (1,2) |
(a) 01200607 (a) 01200603 (a) 0101004725 |
|
8 |
0101101955 |
01202046 |
Python Programming |
3 (1,2) |
(a) 01200607 (a) 01201602 |
|
9 |
0101102180 |
13202083 |
E‑Commerce Operations Management (*) |
3 (2,1) |
(a) 0101102173 |
|
10 |
0101006834 |
13202037 |
Supply Chain Management |
3 (2,1) |
(a) 0101002341 (a) 0101002349 |
|
11 |
0101102181 |
13202084 |
E‑Commerce Business Strategy |
3 (2,1) |
(a) 0101102173 |
|
12 |
|
01200609 |
E‑Commerce Security |
2 (2,0) |
(c) 01201610 |
|
|
01201610 |
E‑Commerce Security (with practice) |
1 (0,1) |
(c) 01200609 |
|
|
14 |
|
01202611 |
Data Analysis |
3 (1,2) |
(a) 0101101955 |
|
15 |
0101102486 |
13202113 |
E‑Commerce Applications Seminar |
3 (1,2) |
(a) 0101102180 (a) 0101002920 |
|
16 |
0101102487 |
13205079 |
Internship (*) |
2 (0,2) |
(a) 0101102180 (a) 0101002920 |
|
17 |
0101102488 |
13204062 |
Graduation Internship (*) |
4 (0,4) |
(a) 0101102180 (a) 0101002920 |
|
18 |
0101102489 |
13206082 |
Graduation Thesis (*) |
6 (0,6) |
(a) 0101102180 (a) 0101002920 |
|
Elective Major Knowledge (Choose at least 1 course) |
3 (1,2) |
|
|||
|
1 |
|
01202612 |
Mobile Application Development |
3 (1,2) |
(a) 01200045 (a) 01200603 |
|
2 |
|
01202613 |
.NET Technology |
3 (1,2) |
(a) 01200607 |
|
3 |
|
01202614 |
Java Technology |
3 (1,2) |
(a) 01200603 (a) 01200607 |
|
Total Theoretical Credits |
78 |
|
|||
|
Total Practical / Internship Credits |
43 |
|
|||
|
Total Program Credits |
121 |
|
|||