FINAL ROUND OF THE STUDENT SCIENTIFIC RESEARCH COMPETITION – FACULTY OF COMMERCE ACADEMIC YEAR 2025–2026

On the morning of March 14, 2026, at Hall C, Ho Chi Minh City University of Industry and Trade, the Faculty of Commerce successfully held the Final Round of the Student Scientific Research Competition for the Academic Year 2025–2026 in a formal, dynamic, and academically enriching atmosphere.

This annual event plays a significant role in encouraging students to take initiative in their studies, foster creative thinking, develop research capabilities, and apply academic knowledge to solve practical problems.

After the preliminary round, which attracted 32 teams, the judging panel selected the top 10 outstanding research projects to advance to the final round. These projects demonstrated serious investment, strong responsibility, and the ability to apply specialized knowledge to analyze and address real-world issues in economics, commerce, and management.

To ensure objectivity, fairness, and accuracy in the evaluation process, the final round was assessed by a Judging Committee consisting of experienced scholars and lecturers. The committee worked rigorously and played a crucial role in selecting the most outstanding projects. The members of the committee included:

• Assoc. Prof. Dr. Nguyen Hai Quang – Head of Marketing Department – Chair
• Assoc. Prof. Dr. Nguyen Hoang Phuong – Senior Lecturer, National Academy of Public Administration (Region II) – Reviewer 1
• Dr. Tran Dieu Hang – Head of Marketing Department, Vietnam Aviation Academy – Reviewer 2
• Dr. Truong Kim Phung – Lecturer, Faculty of Industrial Economics and Management – Member
• M.A. Tran Thi Xuan Vien – Lecturer, Faculty of Commerce – Secretary

According to the competition regulations, the awards were structured as follows:

• 01 First Prize: VND 5,000,000
• 02 Second Prizes: VND 4,000,000 each
• 03 Third Prizes: VND 3,000,000 each
• 04 Consolation Prizes: VND 1,500,000 each

After the presentations and defense sessions, the Judging Committee officially announced the results:

🏆 First Prize

• Topic: Factors Affecting Lecturers’ Readiness for Digital Transformation: A Case Study of Universities in Ho Chi Minh City
• Student: Nguyen Thanh Hai
• Supervisor: Dr. Vu Van Diep

🥈 Second Prizes

1. The Impact of Greenwashing on Green Purchase Intention of Consumers in Ho Chi Minh City
• Student: Nguyen Thanh Tan
• Supervisor: M.A. Nguyen Luong Ngan
2. Factors Influencing the Intention to Use AI Chatbots in Online Fashion Shopping in Ho Chi Minh City
• Student: Huynh Khanh An
• Supervisors: Dr. Do Van Thang & M.A. Nguyen Tri Thong

🥉 Third Prizes

1. Signaling Effects of B-Corp Labels on Cosmetic Purchase Intention in Ho Chi Minh City: A PLS-SEM and 2x2 Matrix Approach
• Student: Nguyen Huynh Bao Nhat
• Supervisor: M.A. Nguyen Luong Ngan
2. The Impact of Industrialization, Urbanization, and Globalization on Human Development in Vietnam
• Student: Pham Thi Hong Ngoc
• Supervisor: Assoc. Prof. Dr. Bui Hoang Ngoc
3. Factors Influencing Consumers’ Decisions to Purchase Domestic Cosmetics in Ho Chi Minh City
• Student: Phan Ngoc Cat Tuong
• Supervisor: Dr. Bui Hong Dang

🎖️ Consolation Prizes

1. The Impact of Greenwashing on Consumer Boycott Intention in the F&B Industry in Ho Chi Minh City
• Student: Le Thi Men
• Supervisor: M.A. Nguyen Luong Ngan
2. The Influence of Personalized Video Recommendations on Impulsive Buying Behavior of Gen Z in Ho Chi Minh City
• Student: Vo Thanh Tuan
• Supervisor: M.A. Tran Minh Tri
3. Factors Affecting Digital Economy Development in Southeast Asian Countries and Implications for Vietnam
• Student: Nguyen Thi Nhu Thuy
• Supervisor: Dr. Bui Quoc Viet
4. The Impact of Buzz Marketing on Gen Z’s Brand Awareness of MoMo E-wallet in Ho Chi Minh City
• Student: Vo Thi Yen Mi
• Supervisor: Dr. Pham Thi Le Hoa

The Final Round of the Student Scientific Research Competition – Faculty of Commerce, Academic Year 2025–2026 concluded successfully. The competition not only promoted a strong research culture among students but also contributed to building a dynamic, innovative, and academically vibrant environment at Ho Chi Minh City University of Industry and Trade.

It is expected that many promising ideas and research projects from this competition will continue to be developed, contributing to enhancing the quality of education and student research activities in the future.

📸 Full photo album:
https://drive.google.com/drive/folders/1rWa4SHer7Xpc9kM6zbEno59_4FdsMY4G