Publications-Faculty of Ecommerce
RESEARCH PUBLICATIONS
|
No. |
Name of articles |
Journal/ Conference |
Author(s) |
Year |
DOI/Link |
Note |
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1 |
The impact of digital technology, content management, and distribution strategy on content creation efficiency in enterprises in Ho Chi Minh City |
Economic and Forecast |
Vu Van Diep |
2025 |
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2 |
Factors influencing the decision to adopt electronic payments in Small and Medium Enterprises in Ho Chi Minh city |
Economic and Forecast |
Vu Van Diep |
2025 |
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3 |
Data security in the digital transformation era: problems and solutions |
Industry and Trade |
Vu Van Diep |
2025 |
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4 |
Impacts of Big Data on Online Consumer Behavior |
Proceedings of Faculty-level Scientific Conference 2026 |
Vu Van Diep |
2025 |
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5 |
Digital transformation in e-commerce: the foundation for breakthrough |
Industry and Trade |
Vu Van Diep |
2024 |
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6 |
Mapping evidence on corporate social responsibility and brand advocacy: A Prisma 2020 systematic review |
Vietnam Economic & Financial Review |
Nguyen Luong Ngan |
2025 |
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7 |
Mapping the linkages between Corporate Social Responsibility, Brand Equity, and Brand Advocacy: A bibliometric review of trends and research gaps |
Vietnam Economic & Financial Review |
Nguyen Luong Ngan |
2026 |
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|
8 |
Promoting Sustainable Foreign Direct Investment (FDI) Attraction in Ho Chi Minh City |
Finance |
Do Van Thang |
2024 |
https://epaper.tapchitaichinh.vn/files/2025/05/06/ky2thang42025/mobile/index.html |
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9 |
Exploring the relationship between circular tourism and tourist satisfaction: Empirical evidence |
Journal of Tourism Management Research |
Do Van Thang |
2025 |
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10 |
E-commerce and Vietnamese Consumers: Trust, Barriers, and Trends |
Industry and Trade |
Do Van Thang |
2025 |
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|
11 |
Impact of Green Transformation Leadership and Green Intellectual Capital on Environment Performance of SMEs in HCM City |
International Journal of Science, Architecture, Technology, and Environment |
Do Van Thang |
2026 |
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|
12 |
The link between universities and businesses in improving the quality of human resources. |
Proceedings of National Scientific Conference: Sustainable Economic Development in Central - Central Highlands Region |
Nguyen Thi Hang, Nguyen Thi Thao |
2025 |
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|
13 |
Factors influencing the decision to choose to study at Ho Chi Minh City University of Industry and Trade. |
Economic and Forecast |
Nguyen Thi Hang |
2025 |
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|
14 |
Opportunities and challenges in the entrepreneurial process for Business Administration students at Ho Chi Minh City University of Industry and Trade. |
Proceedings of Scientific Conference 2026 |
Nguyen Thi Hang, Nguyen Thi Thao |
2026 |
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|
15 |
Gen Z's Intention to Use QR Codes in Payments - Current Situation and Solutions for Businesses in the Future - A Study at Ho Chi Minh City University of Industry and Trade |
Faculty-level Scientific Conference |
Nguyen Thi Hang |
2026 |
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|
16 |
Several applications promote digital transformation in human resource management within businesses. |
Faculty-level Scientific Conference |
Nguyen Thi Hang, Nguyen Thi Thao |
2025 |
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|
17 |
Factors Influencing the Competitiveness of Startup Projects in Vietnam |
Economic and Forecast |
Le Luong Hieu, Nguyen Duy Thuc, Bui Hong Diep |
2024 |
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|
18 |
Research Model for Enhancing Competitiveness at Vietnam Post Corporation |
Economic and Forecast |
Le Luong Hieu, Nguyen Duy Thuc, Bui Hong Diep |
2025 |
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|
19 |
Analyzing the factors influencing the impact of green marketing on brand image – a study conducted in Ho Chi Minh city |
Proceedings of Scientific Conference 2026 |
Le Luong Hieu, Bui Thi Ngoc Anh |
2026 |
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|
20 |
"The Impact of Purchase Outcome Quality on Customer Satisfaction and Loyalty toward the Shopee E-commerce Platform" |
Economic and Forecast |
Tran Thi Xuan Vien, Huynh Thi My Tien, Le Ho Minh Thu |
2025 |
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|
21 |
The impact of artificial intelligence on customer experience and loyalty: the case of e-commerce platforms |
The International Conference on Business Based on Digital Platform (BDP-5) |
Tran Thi Xuan Vien, Ta Van Thanh |
2025 |
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|
22 |
The impact of green marketing, corporate social responsibility, and celebrity endorsement on consumers’ purchase intention toward the e-commerce platform Shopee in Ho Chi Minh city |
National Scientific Conference: Startups and Business in the Dual Transformation Trend |
Tran Thi Xuan Vien |
2025 |
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|
23 |
Analyzing the Effects of Smart Tourism Applications, Destination Image, and Tourist Satisfaction on Revisit Intention: Evidence from Nha Trang Tourism Destination |
Finance – Marketing Research |
Tran Thi Xuan Vien, Ha Nam Khanh Giao, Ta Van Thanh |
2024 |
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|
24 |
The impact of smart tourism applications on tourist satisfaction and return intentions to Nha Trang as a tourist destination |
The International Conference on Business Based on Digital Platform (BDP-4) |
Tran Thi Xuan Vien, Ha Nam Khanh Giao, Ta Van Thanh |
2024 |
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|
25 |
The impact of destination image on tourists' return intention and social word-of-mouth behaviour toward the destination travel to Nha Trang |
Proceedings of the 4th International Joint Conference on Hospitality and Tourism: Transformative Trends Shaping the Future of Sustainable Tourism |
Tran Thi Xuan Vien, Ha Nam Khanh Giao, Ta Van Thanh |
2024 |
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|
26 |
Analyzing The Impact of Smart Tourism Application, Destination Image, and Satisfaction on Tourist Intention to Return to The Tourist Destination of Nha Trang |
The 4th International Conference on Marketing in the Connected Age (MICA-2024) |
Tran Thi Xuan Vien, Ha Nam Khanh Giao, Ta Van Thanh |
2024 |
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|
27 |
The Impact of Perceived Risk on Tourists' Social Media Word-of-Mouth Regarding Nha Trang as a Tourist Destination: The Mediating Roles of Destination Image and Tourist Satisfaction |
Economics – Law & Banking |
Tran Thi Xuan Vien, Ha Nam Khanh Giao, Ta Van Thanh |
2024 |
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|
28 |
Digital transformation in management and marketing: Trends and challenges in the 4.0 era. |
Faculty-level Scientific Conference |
Tran Nguyen Minh Phuong |
2025 |
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|
29 |
Digital transformation and the restructuring of food product distribution: From traditional markets to E-commerce |
Proceedings of International Conference on Sustainable Innovation in Business and Economics (SIBE 2025) |
Tran Nguyen Minh Phuong |
2025 |
https://sibe.buv.edu.vn/assets/docs/Proceedings%20of%20SIBE%202025.pdf |
ISBN: 978-604-350-610-5 |
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30 |
AI for ESG - From strategic rhetoric to real action in modern enterprises |
Proceedings of International Conference on Economics, Finance, and Management (ICEFM) 2025: Sustainable Business Development in the AI Age |
Tran Nguyen Minh Phuong |
2025 |
ISBN: 978-632-608-729-1 |
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31 |
Science, technology, and digital transformation for sustainable growth in Vietnam's food industry |
Faculty-level Scientific Conference |
Tran Nguyen Minh Phuong |
2026 |
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|
32 |
Expanding competitive advantage through organizational culture, |
Can Tho University Journal of Science |
Nguyen Van It |
2022 |
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|
33 |
Factors influencing young consumers’ intention to use food delivery applications in Ho Chi Minh city |
Industry and Trade Journal |
Vu Manh Cuong |
2026 |
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|
34 |
Factors affecting the attractiveness of Hoi An ancient town as a tourist destination |
Industry and Trade Journal |
Vu Manh Cuong |
2025 |
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|
35 |
The impacts of climate change, socio-economic, political, and demographic factors on international migration in Asia |
VNU Journal of Economics and Business |
Huynh Hien Hai |
2025 |
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|
36 |
Factors affecting foreign direct investment: Regional Variations in Factors Affecting FDI in Vietnam |
Journal of Economic and Banking Studies |
Nguyen Thi Mai, Huynh Hien Hai, Ngo Quy Kiet |
2025 |
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|
37 |
The role of awareness and behavior in students regarding e-waste management: An empirical study in Ho Chi Minh city |
Hung Vuong University Journal of Science and Technology |
Huynh Hien Hai, Lam Gia Han, Nguyen Dong Duy, Nguyen Thao Duyen, Duong Ngoc Gia Han, Nguyen Thi Kieu Ngan |
2025 |
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|
38 |
Digital transformation and business performance of food stores in Ho Chi Minh City |
Finance |
Nguyen Thi Thu Trang |
2025 |
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|
39 |
The state of digital marketing in Vietnam: Trends, challenges, and strategic insights |
International Journal of Advances in Engineering and Management |
Nguyen Thi Thu Trang |
2025 |
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|
40 |
Utilizing artificial intelligence (AI) and faculty performance: the useful and supportive cognitive role of universities in Ho Chi Minh City. |
Proceedings of Faculty-level Scientific Conference 2026 |
Nguyen Thi Thu Trang |
2026 |
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|
41 |
E-Commerce Super-Apps in Southeast Asia: Competition Between Grab and Gojek and Implications for Service Integration in Vietnam |
Economics – Forecasting |
Vo Xuan Duc |
2025 |
eISSN 2734-9365 |
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|
42 |
The Impact of Transformational Leadership on Employee Innovative Behavior: The Mediating Role of Innovation Culture |
Economics – Finance |
Truong Thi Le Quyen, Le Thanh Dang, Tran Thanh Thuan, Vo Xuan Duc |
2026 |
e-ISSN 3093-3498 |
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|
43 |
Faculty Work Engagement in the Context of Digital Transformation: A Literature Review |
Educational Equipment |
Pham Xuan Huong |
2026 |
ISSN 1859 - 0810 |
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|
44 |
Does climate change directly affect migration decisions? Empirical evidence from Association of Southeast Asian Nations |
Finance – Marketing Research Journal |
Vo Xuan Duc |
2024 |
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|
45 |
Evaluation of melanin inhibition efficiency of C-Phycocyanin extracted from Spirulina on zebrafish (Danio rerio) model |
Journal of Health and Aging |
Vo Hong Duc, Huynh Hien Hai |
2025 |
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|
46 |
Investigating the time-invariant impact of agriculture on environmental degradation: Focusing on pesticide use, human capital, and green energy |
Journal of Environmental Planning and Management |
Quan Quoc Dang, To Minh Quan, Lai Dinh Bien, Pham Ngoc Tam Khue, Le Tran Tram Anh |
2025 |
https://www.tandfonline.com/doi/abs/10.1080/09640568.2025.2504522 |
First Online |
|
47 |
Do foreign direct investment and trade openness matter for environmental sustainability in Vietnam? Evidence from time–frequency analysis |
Discover Sustainability |
Ashar Awan, Emran Hossain, Bui Hoang Ngoc, Nora Yusma bte Mohamed Yusoff, Aviral Kumar Tiwari |
2025 |
https://link.springer.com/article/10.1007/s43621-025-01106-y |
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|
48 |
Green Mobile Commerce Adoption in Vietnam: Opportunities, Challenges |
HUIT Journal of Science |
Bui Hoang Ngoc, Nguyen Tien Long, Nguyen Huynh Mai Tram |
2025 |
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|
49 |
Thương mại di động tại Việt Nam |
Proceedings of Conference: Faculty of Business Administration – Faculty of Commerce |
Dang Van Tho |
2025 |
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|
50 |
Mối quan hệ giữa chất lượng dịch vụ, động cơ và quyết định lựa chọn điểm đến trong du lịch MICE tại thành phố Cần Thơ |
Finance |
Dang Van Tho |
2025 |
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|
51 |
Mô hình nghiên cứu phát triển du lịch MICE tại TP. Cần Thơ: Nghiên cứu từ hướng cầu |
Economic and Forecast |
Dang Van Tho, Vo Xuan Vinh, Tran Thi Ngoc Lan |
2025 |
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|
52 |
Khung pháp lý về livestream trong thương mại điện tử tại Việt Nam: Phân tích thể chế và hàm ý đối với hành vi người tiêu dùng |
Proceedings of Faculty-level Scientific Conference 2026 |
Dang Van Tho, Vo Xuan Vinh, Tran Thi Ngoc Lan |
2026 |
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|
53 |
Sustainable Tourism Development: Current Environmental Status in Tourism Development in Vinh Cuu District |
Proceedings of International Conference UEL-SEB 2024: “Innovation & Sustainability: Impact on Economy & Business” |
Dang Van Tho |
2024 |
ISBN: 978-604-479-598-0 |
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|
54 |
Improving the workforce’s competitive advantage in the remote work context: A moderated-mediation analysis of perceived |
Journal of Competitiveness |
Le Thi Ha My, Nguyen Hai Quang, Ha Minh Truong |
2024 |
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|
55 |
The Role of Brand Image and Brand Love in the Relationship Between Perceived Cause-Related Marketing and Customer Retention |
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior |
Pham Tan Nhat, Nguyen Hai Quang, Vo Thi Ngoc Thuy, Tran Hoang Tuan, Le Cat Vi |
2024 |
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|
56 |
Logistics service chain in air cargo transport in Vietnam |
Transportation |
Nguyen Thanh An, Nguyen Hai Quang, Phan Tan Luc |
2024 |
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|
57 |
The role of airports in the development of air cargo logistics service chains in Vietnam. |
Transportation |
Ngo Duc Phuoc, Nguyen Hai Quang, Tran Quang Phu |
2024 |
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|
58 |
Digital transformation in human resources management and work-at-home |
Bottom Line |
Ngo Duc Phuoc, Nguyen Hai Quang, Tran Quang Phu |
2025 |
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|
59 |
Corporate social responsibility, work engagement and hospital image: The roles of hospital reputation, organizational trust and information technology application |
Business: Theory and Practice |
Pham Tan Nhat, Nguyen Hai Quang, Vo Thi Ngoc Thuy, Tran Hoang Tuan, Nguyen Hong Uyen |
2025 |
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|
60 |
Air cargo traffic forecasting model: An empirical study in Vietnam using the SARIMA-X/(E)GARCH model |
Research in Transportation Business & Management |
Nguyen Hoang Dung, Nguyen Hai Quang |
2025 |
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|
61 |
The role of resources and capabilities in the competitive advantage of private universities in Ho Chi Minh City |
Economics & Development |
Nguyen Hai Quang, Tran Quang Phu, Ngo Duc Phuoc |
2025 |
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|
62 |
The Relationship between Air Freight and International Trade: Differences between Singapore and Vietnam |
Journal of Southeast Asian Economies |
Nguyen Hai Quang, Mai Thien |
2025 |
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|
63 |
The role of economic size in the interaction between international trade, international tourist arrivals, and transport modes: Empirical evidence in Vietnam |
Research in Transportation Business & Management |
Nguyen Hai Quang, Nguyen Van It |
2025 |
ttps://doi.org/10.1016/j.rtbm.2025.10134 |
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|
64 |
Integrated model predicting tourists’ intention to revisit tourist attractions: An empirical study in Ho Chi Minh City |
Ho Chi Minh City Open University Journal of Science – Economics and Business Administration |
Nguyen Hai Quang |
2025 |
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|
65 |
The Role of Key Factors in Explaining Transport Demand between Regions in Vietnam: A Pooled Mean Group/Autoregressive Distributed Lag Approach for Heterogeneous Data |
Journal of Transport Economics and Policy |
Nguyen Hai Quang, Nguyen Thi Hai Anh |
2025 |
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|
66 |
Perceptions of tourists and locals on tourism infrastructure and environmental protection in rural sustainable tourism |
International Journal of Tourism Policy |
Nguyen Hai Quang |
2025 |
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|
67 |
Developing a scale to study the relationship between corporate social responsibility, job engagement and hospital brand image: The mediating role of related factors |
Development and Integration |
Nguyen Hai Quang |
2025 |
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|
68 |
The reciprocal impact between air passenger transport and international tourism in Singapore |
Journal of Air Transport Management |
Nguyen Hoang Dung, Nguyen Hai Quang, Le Si Tri |
2025 |
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|
69 |
The impact of leadership styles and work environment on employees’ enthusiasm and job performance in the banking sector |
Economics & Development |
Nguyen Hai Quang |
2025 |
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|
70 |
Employer brand attractiveness, brand value experience, and applicants’ intention to apply: The moderating role of social media |
Science & Technology Development Journal – Economics, Law and Management |
Nguyen Hai Quang, Dang Ngoc Dai |
2026 |
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|
71 |
Territorial competitiveness and enterprise development: Research directions based on bibliometric techniques |
Ho Chi Minh City Open University Journal of Science – Economics and Business Administration |
Nguyen Hai Quang |
2026 |
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|
72 |
Key Factors Determining the Demand for International Air Travel: Source Market Approach as a Region |
Pacific Economic Review |
Nguyen Hai Quang |
2026 |
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|
73 |
Women’s entrepreneurial intentions in transitional economies: The dual role of entrepreneurial self efficacy under social barriers |
Enterprise Development and Microfinance |
Nguyen Hai Quang |
2026 |
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|
74 |
Factors Influencing Students' Intention to Return to Their Hometown for Work After Graduation: A Study at Ho Chi Minh City University of Industry and Trade |
Asia-Pacific Economics |
Nguyen Thi Huong, Nguyen Hai Quang |
2024 |
ISSN: 0868-3808 |
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|
75 |
Factors Influencing the Decision of Consumers to Buy Beverages at Katinat and Phuc Long Coffeeshop Chains in Ho Chi Minh City |
Industry and Trade |
Pham Thi Le Hoa, Nguyen Thanh Ly Ny |
2024 |
ISSN: 0866-7756 |
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|
76 |
Factors influencing student satisfaction with student support services at Ho Chi Minh City University of Industry and Trade. |
Industry and Trade |
Mong Tang Khuong, Pham Thi Le Hoa, Le Thi Lan Anh, Nguyen Thi Thanh Tra, Nguyen Viet Cuong |
2025 |
ISSN: 0866-7756 |
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|
77 |
Research on the impact of Buzz Marketing on consumers' electronic word-of-mouth intention for Dien May Xanh brand in Ho Chi Minh City |
Finance |
Pham Thi Le Hoa, Nguyen Thi Hong, Nguyen Huy Duong |
2025 |
ISSN: 2615-8973 |
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|
78 |
The impact of Techcombank's digital banking service quality on the satisfaction of Gen Z customers in Ho Chi Minh City |
Economics – Finance |
Pham Thi Le Hoa, Phan Huynh Thy Tho, Hoang Trong Phu |
2025 |
ISSN: 3093-3390 |
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|
79 |
The impact of Buzz Marketing on brand awareness of Momo E-wallet among Gen Z in Ho Chi Minh city |
University of Industry Journal of Science |
Vo Thi Cam Tu, Pham Thi Le Hoa |
2026 |
DOI: https://doi.org/10.62985/j.huit_ojs.vol26.no2.414 |