Ho Chi Minh City University of Industry and Trade

Faculty of Commerce

Bachelor of E-commerce

E-COMMERCE MAJOR

Major Code: 7340122

E-commerce is a modern business model in which buying, selling, and exchanging products and services are conducted via the internet and electronic platforms. It represents an inevitable trend in the era of digital transformation, as technology increasingly reshapes consumer behavior, business practices, and economic management.

From an educational perspective, E-commerce is an interdisciplinary field that integrates business administration and information technology to optimize business activities on digital platforms. Its applications include website development and management, order processing, online payment, digital marketing, online customer service, and multi-channel sales management.

Students in the E-commerce program are equipped with foundational knowledge of business administration along with specialized expertise in digital technologies such as e-commerce website design and management, electronic supply chain management, user data analysis, online marketing, mobile commerce, and information security in online transactions.

In the context of a rapidly growing digital economy and increasing demand for digital transformation in enterprises, E-commerce offers diverse career opportunities such as managing e-commerce platforms, operating online stores, digital marketing, online customer management, business data management, or entrepreneurship with online business models.

 

1. Strengths of the Training Program

  • The Bachelor of E-commerce program is application-oriented, meeting the practical needs of enterprises in the digital economy and global integration. The program lasts 3.5 years with 121 credits, ensuring students acquire systematic knowledge and essential professional competencies.
  • The curriculum is structured from foundational to advanced levels, focusing on specialized courses such as digital business, e-commerce platform management, marketplace operations, electronic payment, digital logistics, data analytics, and information security. Teaching methods emphasize practice through case studies, course projects, and internships at enterprises.
  • In addition to specialized knowledge, the program emphasizes professional and soft skills such as analytical thinking, online business model development, multi-channel sales management, communication, teamwork, and adaptability to rapid technological changes. Graduates are prepared to work effectively in digital business environments or pursue entrepreneurship.

2. Career Opportunities

Graduates can work in positions such as:

  • Specialist in enterprises operating in the field of e-commerce.
  • Consultant or specialist in technology companies providing IT solutions for e-commerce.
  • Specialist in government agencies involved in policy-making for e-commerce.
  • Entrepreneur in the e-commerce sector.
  • Researcher or lecturer in e-commerce at universities and colleges.

3. Admission Requirements

Admission methods:

  1. Based on results of the 2025 National High School Graduation Examination.
  2. Based on high school academic records.
  3. Based on results of the 2025 HCMC National University Competency Assessment Test.
  4. Direct admission according to the Ministry of Education and Training regulations.
  5. Based on results of the specialized competency assessment test by HCMC University of Education combined with high school academic performance.

Admission combinations:

  • A00: Mathematics, Physics, Chemistry
  • A01: Mathematics, Physics, English
  • C01: Literature, Mathematics, Physics
  • D01: Mathematics, Literature, English

4. Representative Courses and Suitable Qualities

Representative specialized courses:

  • E-commerce project management
  • E-commerce operations management
  • Digital marketing
  • Social media
  • Brand management
  • Supply chain management
  • Systems analysis and design
  • Mobile application development
  • Web design
  • Web data analytics
  • Electronic payment
  • E-commerce security

Suitable personal qualities:

  • Agile, sociable, and good communication skills
  • Dynamic, confident, and decisive
  • Passion for business and technology, with the ability to grasp new trends
  • Persuasive skills and understanding of customer psychology
  • Ability to work under pressure and enjoy competitive environments
  • Aptitude in foreign languages and computing

5. Student Benefits

  • Studying in a dynamic, modern environment.
  • Professional training aligned with employer requirements.
  • Job placement support during studies and after graduation.
  • Participation in soft skills courses, innovation, and entrepreneurship programs organized by the university.
  • Access to all benefits and policies of public universities.
  • Financial aid and student loan support.
  • Program duration: 3.5 – 4 years.

 

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