MARKETING MAJOR

Major Code: 7340115

Marketing is a discipline that studies and implements activities aimed at understanding the market, identifying customer needs, and developing effective marketing solutions for businesses. In the context of increasingly fierce competition and constantly changing consumer behavior, marketing plays a pivotal role in creating competitive advantage, building brand identity, and driving sustainable growth.

The Marketing major encompasses a system of knowledge and skills related to market research, consumer behavior, product development, brand positioning, communication and advertising, distribution, and customer care. Modern marketing not only focuses on sales activities but also emphasizes building long-term relationships, creating value for both customers and businesses.

Students pursuing the Marketing major are equipped with knowledge of traditional and digital marketing, brand management, integrated communication, marketing strategies, and data analysis. In addition, learners develop creative thinking, analytical ability, communication skills, and teamwork skills to meet the demands of a dynamic and continuously evolving business environment.

1. Strengths of the Training Program

• The Bachelor of Marketing program at Ho Chi Minh City University of Industry and Trade is designed with an application-oriented approach, closely linked to real-world business practices in the context of globalization and digital transformation. The program lasts 3.5 years with a total of 121 credits, ensuring students acquire a solid knowledge foundation and comprehensive professional competence.
• The curriculum provides a systematic body of knowledge ranging from foundational to advanced marketing, including market research, consumer behavior, brand management, integrated marketing communication, digital marketing, content marketing, data-driven marketing, and strategic marketing. The training content is flexibly designed, combining theory, case study analysis, group projects, and internships at enterprises.
• Beyond specialized knowledge, the program emphasizes professional skills such as strategic marketing analysis and planning, creative content development, campaign management, presentation skills, teamwork, and the use of technology in marketing activities. Students are trained to develop independent thinking, adaptability to market trends, proactivity, and professional responsibility, preparing them to work in enterprises, organizations, and professional marketing environments upon graduation.

2. Career Opportunities

Graduates can work in positions such as:

• Market research specialist, customer care officer, public relations officer, or product development specialist in enterprises and corporations.
• Marketing strategy planner or event organizer for businesses and corporations.
• Entrepreneur, successfully managing their own business with appropriate scope and scale.
• Lecturer or researcher in business administration and marketing at colleges and vocational schools. With further study at the master’s level or higher, graduates can teach and conduct research at universities and academies.

3. Admission Requirements

Admission methods:

1. Based on results of the 2025 National High School Graduation Examination.
2. Based on high school academic records.
3. Based on results of the 2025 HCMC National University Competency Assessment Test.
4. Direct admission according to the Ministry of Education and Training regulations.
5. Based on results of the specialized competency assessment test by HCMC University of Education combined with high school academic performance.

Admission combinations:

• A00: Mathematics, Physics, Chemistry
• A01: Mathematics, Physics, English
• C01: Literature, Mathematics, Physics
• D01: Mathematics, Literature, English

4. Representative Courses and Suitable Qualities

Representative specialized courses:

• Market demand analysis and forecasting
• Organizing and managing market research activities
• Brand development strategy and management
• Consumer behavior and customer demand research
• Marketing communication planning

Soft skills:

• Proficiency in listening, speaking, reading, and writing in at least one major foreign language
• Office computing and use of modern data analysis software
• Communication, presentation, and effective teamwork skills
• Logical thinking and self-management to overcome pressure in challenging conditions

Suitable personal qualities:

• Dynamism, creativity, and perseverance in achieving goals
• Desire to explore personal potential
• Ambition to succeed and become accomplished
• Honesty, straightforwardness, and eagerness to learn

5. Student Benefits

• Comprehensive training in knowledge, skills, and professional attitudes tailored to the Marketing discipline, equipping graduates with the competence to secure top positions or create employment opportunities for themselves and others.
• Modern training process, taught by highly qualified lecturers, with opportunities to interact with successful entrepreneurs and marketing experts.
• Continuous academic advising to support students in overcoming challenges during their studies and personal life.
• Internship and job placement support upon graduation.
• Participation in student clubs organized by the Faculty of Business Administration.
• Opportunities to join faculty-led events, community service, and annual volunteer programs.
• Access to benefits and incentives for students at public universities.
• Financial aid and student loan support.
• Program duration: 3.5 years.